We use first-party analytics to understand how visitors find and use OldSchoolConcerts.live. When you visit, we store an anonymous visitor identifier and a session identifier in your browser. These are random IDs — they contain no name, phone number, email, or other personal information.
We record the pages you view, the concerts you look at, and the campaign or link that brought you here (such as UTM parameters from a social post or ad). When you click a ticket link, we record that click before sending you to the ticketing partner, so we can measure which concerts and campaigns people care about. Some ticket links are affiliate links, and this measurement helps us understand whether a purchase followed.
If you sign up for text alerts or the newsletter, we link your anonymous visitor history to your contact using the phone number or email you provided, so we can understand how subscribers first found us. We only use direct, deterministic matches — we do not use probabilistic cross-device tracking or data brokers.
You can clear these identifiers anytime by clearing your browser's site data. Contact us to access or delete information linked to your contact details.